Client: Monterey Institute
Duration: 1 month
URL: Facebook, YouTube
Task: Facebook & YouTube set-up & management
Tools: Facebook, YouTube
Working for the Recruiting Office at the Monterey Institute of International Studies I created the first social media presences for the school on both Facebook and YouTube. Within 1 year both became popular and effective recruiting tools and the social media initiatives were expanded to LinkedIn and Orkut and included both recruiting and alumni outreach. Both acceptance rates and alumni activity increased during this time and proved that social media was an effective tool for the school. MIIS continues to this day to have an active and effective social media presence.
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